Fashion

Arianna Di Maio

Arianna Di Maio brand was founded in 2018 from the need of the homonymous fashion designer to create a new type of knitwear, based on the use of a mix of traditional and innovative techniques. Precisely from this desire was born Stay Woolish, the brand's launch collection, entirely handmade using an innovative experimental weaving technique. This technique, later named as the collection, represents the strength of the brand, guaranteeing its customers to wear extremely unique and exclusive items. The prerogative of the brand is to completely distort the concept of knitwear, seen often as a foregone and sometimes antiquated element of the fashion scene. Knitting needles, crochet and knitting machines mix with experimental techniques, giving the brand's garments a unique and inimitable appearance. The Arianna Di Maio brand creates garments designed for women who love to show their style and femininity, without sacrificing comfort. Arianna Di Maio is an artisan brand. All the brand’s garments and accessories are currently made without the use of industrial equipments. This allows them to provide its customers with an extremely important element: exclusivity. Exclusivity is the fundamental value of fashion. For this reason the brand has always been a strong supporter of slow fashion.